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Guides to Selling Your Home

A Step-by-Step Seller's Guide


Find a Real Estate Agent

We know selling a home can be more emotional than buying one, and we’ll leverage our experience and market know-how to ease you through the process. But first we’ll uncover your motivations for selling, establish a timeline and a marketing plan, and see how your home compares with others on the market. We have a track record of proven success, and you can rely on us to be your champion and best source for solutions.


Learn Your Home's Market Value

We’ll assess your home’s worth to determine its market value, taking into consideration such variables as features, size, location, market demand, and recent comparable sales. We’ll then create a “comp”, or comparative market analysis (CMA), that will help determine a competitive listing price that will attract qualified buyers and drive maximum interest to your property.


List Your Home

We believe in transparency, and at this early stage we want you to feel confident about our plans to sell your home. A listing agreement gives us permission to advertise and handle the sale of your house. It also covers the basic terms of our mutual commitment, including the length of time the home will be listed. We’ll also discuss our selling strategy and what you can expect next as we move deeper into the process.


Make it Shine

It’s all about curb appeal, and your home needs to shine inside and out before putting it on the market. We’ll strategize with our network of skilled vendors to ensure improvements, staging, photography, and video are of professional caliber and give buyers a reason to show more than a passing interest in your home. Remember, you only have a matter of seconds to make a great first impression, so make it count.


Market Your Home

A unique home needs a unique, customized marketing plan to set it apart from others on the market. We’ll combine industry-defining tech and robust online marketing strategies with tried-and-true techniques like high-quality fliers, energetic open houses, and alerting local buyer’s agents to give your home optimum exposure. We’ll utilize our trusted network of vendors, such as photographers, to make your home come to life and create local and global awareness.


Negotiate the Best Price
  • At this crucial stage, we’ll leverage every negotiation tool to help you make the best deal possible and arrive at a price that both you and the buyer can agree upon. We’ll use our expertise to coach you through terms, contingencies, and buyer’s financing. You’re nearing the end zone. We want to arrive at a fair market price where you walk away happy.




Seal the Deal

The day you’ve been waiting for has arrived — the closing! We’ll be right by your side during these final steps, engaging with the buyer’s agent and lending institutions to ensure all requirements are met, inspections are performed, financing is approved on time, and all the necessary disclosure documents are provided. Then, sign on the dotted line, and congratulations! You’ve just sold your home!



Your home is your biggest investment and your most cherished possession, so choose a real estate agent who is proven, knowledgeable, and has a philosophy that you agree with.

Read their client reviews. Visit the agent’s website. Take a look at their past sales.

Then take a moment to think of some thoughtful questions to ask your real estate agent.

  • Are you full-time or part time?
  • What are the current market conditions?
  • How well do you know the area?
  • Do you have an assistant or team? Who will I be working with primarily?
  • What separates you from your peers?
  • What is your process to determine a fair sales price?
  • What is your percentage of sale price to list price?
  • What is your process for marketing the home?

The listing presentation is a brief meeting in which we get the opportunity to meet and review how our team makes the home selling process easy by providing the highest level of support using the most recent market trends, the latest technology, our vast sphere of influence in the community, and our proven expert experience to achieve maximum value for you.

In addition to ranking in the top 1% of Tallahassee real estate agents, you get to enjoy the benefits of our entire team for one commission!

You will receive a detailed explanation of the Listing Agreement and all clauses, as well an estimate of net proceeds from the sale.

The goal is to come away with complete understanding, and the peace of mind that your biggest investment is in good hands.

Preparing your home for market is one of the most important pieces of the process, but we also want to make sure you are completely comfortable and consider things like your schedules, children, and pets.

Here we will also discuss and plan for considerations like:

  • Pre-listing inspections
  • Improvements
  • Repairs
  • List price
  • Disclosures
  • Appraisals
  • Market analyses
  • Showing instructions
  • Marketing
  • Home warranty
Staging can help your home sell at a higher price and more quickly.

Regarding staging, the National Association of Realtors says:

  • 77% of agents say it helps buyers better visualize the house as their future home 
  • 44% of agents say it increases the dollar value offered 
  • 62% of agents say it decreases the amount of time the home is on the market

The most commonly staged rooms are the:

  • Living Room
  • Primary Bedroom
  • Kitchen 
  • Dining Room

We only use the best of today’s professional photography, videography, 3D virtual tours, 2D floor plans, and drone technology to market every home we sell.

About 95% of home buyers begin their search online. The best photos and videos appeal to buyers and emotions. They can increase the perceived property value of your home, and truly make the buyer feel like they are walking through the door. This is also a great way to reduce the foot traffic in your home, because buyers can virtually tour your home in a variety of ways.

Our commitment is driven by embracing bold thinking and fresh ideas. We invest time every day to collect data on all of our marketing channels. We then use this information to adjust or implement new efforts in order to to make the most positive impact on our goal of protecting your investment and maximizing your returns.

In addition, to ensure you know how well your home is being marketed, we will also provide weekly updates on how your home is trending.


Your home will have a website of its own! Your home's fully customizable website will include:

  • Information on your home 
  • Information on the area 
  • Professional photography 
  • Professional videography 
  • 3D virtual tours
  • 2D floor plans 
  • Printable brochures 
  • Disclosures and documents 
  • Mortgage calculator 
  • Link to schedule a showing 
  • Map with directions
  • School zone information
  • Local weather
It’s time to shine!

For showings, we utilize a system in which we have the option to narrow down times that are most convenient for you and your family. This system not only allows you to be notified about showing requests (via text, email, or both), but you will be able to approve or reject the requests. Finally, you will have direct access to see who is showing your home, and any feedback they provide about their visit.

If you choose to have an open house, we want everyone to come see all of our hard work, so we will provide some thoughtful provisions. We will promote the event across a multitude of platforms for the best turnout possible, and provide lots of takeaways for buyers. Then we will follow up with each person who attended the event.

With constant communication and cutting edge marketing, we have sold dozens of homes on the first day. Just take a look at our reviews!

The Purchase and Sales Agreement includes information like the price offered, financing terms, earnest money deposit, inspection terms, and closing date.

Upon receipt of the initial offer, you may accept, counter, or reject the buyer’s contract.

The earnest money deposit gives you assurance the buyer is making a serious offer. This amount is most often 1% of the purchase price, and can be delivered on the contract date, or up to a few days after. It is deposited into an escrow account until the closing date, at which point the money is applied to the buyer’s costs at closing.

This contract will likely also have contingencies based on the satisfaction of the appraisal, inspections, insurability, and financing. We will take our time to review each clause with you in detail.

The appraisal is ordered at this point by the lender for an objective way to ensure the buyer’s offer price is appropriate.

An appraisal is an unbiased estimate of the fair market value of the home. It is a process that takes into account the home’s condition and the values of similar homes in the area.

The success of the transaction can depend on the appraisal confirming the value of the home is equal to, or greater than, the purchase price. Otherwise, further negotiations may be needed.

There are several types of home inspections the buyer may consider, but the two most common are a general home inspection, and a Wood Destroying Organisms (WDO) inspection. These inspections are typically ordered by and paid for by the buyer.

A general home inspection is an objective, visual examination of the physical structure of the home from the roof down to the foundation.

A Wood Destroying Organisms inspection is an examination of the home for visible evidence of an infestation or damage by termites, beetles, or fungi.

Title insurance and homeowners insurance are both extremely important, and often required by lenders. Title insurance may protect you from certain losses in the event an issue arises with the title after closing. Typically, title insurance will be required for both the lender and the buyer. Homeowners insurance policies typically cover damages caused by fires, lightening, windstorms, and hail.

It is important to understand what is covered in the quote, and look for additional insurance for damage caused by certain natural disasters, as well as flooding. In addition, home insurance providers may ask for a 4-Point and/or a Wind Mitigation inspection, which may help you save on rates. These inspections can usually be ordered from the same company preforming your general home inspection. A 4-Point inspection gives a snapshot of the roof, electrical system, plumbing system, and HVAC. While the Wind Mitigation inspection checks the home's wind-resistant features. It is prudent to find out which, if any, of these inspections will be requested, and adding them at a marginal cost before the general home inspection - rather than paying for an additional visit to the home.

In addition, the buyer will likely order a survey to confirm the land boundaries, identify conditions, and look for easements or encroachments.


The buyer will complete a final walk-through of the home just before, or on closing day, to ensure the home is in the same condition as when the offer was placed, that all negotiated repairs were completed, and that all items included in the Purchase and Sales Agreement are in the home.

Finally, closing will likely take place at a title company or attorney's office, however, you may also choose to close by a mail-away.

If the wiring of funds is needed to complete the transaction, NEVER follow instructions sent via email. Always call the closing officer noted on the first page of the Purchase and Sales Contract for money transfer instructions.

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