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Guides to Selling Your Home

A Step-by-Step Seller's Guide

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Find a Real Estate Agent

We know selling a home can be more emotional than buying one, and we’ll leverage our experience and market know-how to ease you through the process. But first we’ll uncover your motivations for selling, establish a timeline and a marketing plan, and see how your home compares with others on the market. We have a track record of proven success, and you can rely on us to be your champion and best source for solutions.

Learn

Learn Your Home's Market Value

We’ll assess your home’s worth to determine its market value, taking into consideration such variables as features, size, location, market demand, and recent comparable sales. We’ll then create a “comp”, or comparative market analysis (CMA), that will help determine a competitive listing price that will attract qualified buyers and drive maximum interest to your property.

List

List Your Home

We believe in transparency, and at this early stage we want you to feel confident about our plans to sell your home. A listing agreement gives us permission to advertise and handle the sale of your house. It also covers the basic terms of our mutual commitment, including the length of time the home will be listed. We’ll also discuss our selling strategy and what you can expect next as we move deeper into the process.

Shine

Make it Shine

It’s all about curb appeal, and your home needs to shine inside and out before putting it on the market. We’ll strategize with our network of skilled vendors to ensure improvements, staging, photography, and video are of professional caliber and give buyers a reason to show more than a passing interest in your home. Remember, you only have a matter of seconds to make a great first impression, so make it count.

Market

Market Your Home

A unique home needs a unique, customized marketing plan to set it apart from others on the market. We’ll combine industry-defining tech and robust online marketing strategies with tried-and-true techniques like high-quality fliers, energetic open houses, and alerting local buyer’s agents to give your home optimum exposure. We’ll utilize our trusted network of vendors, such as photographers, to make your home come to life and create local and global awareness.

Negotiate

Negotiate the Best Price
  • At this crucial stage, we’ll leverage every negotiation tool to help you make the best deal possible and arrive at a price that both you and the buyer can agree upon. We’ll use our expertise to coach you through terms, contingencies, and buyer’s financing. You’re nearing the end zone. We want to arrive at a fair market price where you walk away happy.

     

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Finish

Seal the Deal

The day you’ve been waiting for has arrived — the closing! We’ll be right by your side during these final steps, engaging with the buyer’s agent and lending institutions to ensure all requirements are met, inspections are performed, financing is approved on time, and all the necessary disclosure documents are provided. Then, sign on the dotted line, and congratulations! You’ve just sold your home!

 

   

While both real estate agents and Realtors® must be licensed by the state, a Realtor® must be a member of the local, state, and National Association of Realtors® (NAR) in which membership requires strict adherence and constant retraining to an ethical code.

NAR membership also gives Realtors® access to research, market statistics, and constant educational opportunities.

Your home is your biggest investment and your most cherished possession, so choose a real estate agent who is proven and knowledgeable.

Read their client reviews. Visit the agent's website. Take a look at their past sales. Then take a moment to think of questions to ask that are important to you.

  • Are you full-time or part time?
  • What are the current market conditions?
  • How well do you know the area?
  • Do you have an assistant or team?
  • Who will I be working with primarily?
  • What separates you from your peers?
  • What is your process to determine a fair sales price?
  • What is your percentage of sale price to list price?
  • What is your average days on market?
  • What is your process for marketing the home?

The listing presentation is an opportunity to meet the real estate agent. You should have a complete understanding of the level of support you will receive, how the most recent market trends may affect the sale of your home, and the expert experience the agent brings to the table. The goal is to come away with a complete understanding of the process, and the peace of mind that your biggest investment is in good hands. 

 

 

You should receive a detailed explanation of the Listing Agreement - the contract to sell your home with the real estate brokerage. This document should outline your responsibilities to each other, the compensation for selling the home, and, of course, the price your home will be listed for sale.

As you prepare your home for sale, you may also be informed of the benefits of pre-listing inspections, repairs, appraisals, and/or home warranties. You should be provided with a detailed market analysis of your home, and complete all necessary legal disclosures about the property.

At Hum Real Estate, we provide our sellers with a fully interactive Concierge List of over 300 local service providers in over 50 categories. Your agent should have a similar network of local vendors to be able to provide expert advice on getting your home ready for sale.

 

 

Staging can help your home sell at a higher price and more quickly.

Regarding staging, the National Association of Realtors says:

  • 77% of agents say it helps buyers better visualize the house as their future home 
  • 44% of agents say it increases the dollar value offered 
  • 62% of agents say it decreases the amount of time the home is on the market

The most commonly staged rooms are the:

  • Living Room
  • Primary Bedroom
  • Kitchen 
  • Dining Room

In today’s competitive market, a real estate team who uses the best of today's professional photography, videography, 3D virtual tours, 2D floor plans, and drone technology is crucial.

Over 95% of home buyers begin their search online. The best photos and videos can appeal to buyers and emotions. They can increase the property value of your home, and truly make the buyer feel like they are walking through the door. This is also a great way to reduce the foot traffic in your home, because buyers can virtually tour your home in a variety of ways.

 

 

You should receive weekly updates on how your home is trending on the market. Your agent’s team should invest time every day to collect data on the marketing efforts, and then use that information to adjust or implement new campaigns in order to to make the most positive impact on their goal of protecting your investment and maximizing your returns. 

 

 
 

At Hum Real Estate, your home will have its very own, completely customizable website with a unique web address featuring our cutting-edge marketing suite:

  • Professional Photography & Videography
  • Drone Photography & Videography
  • 3D Virtual Walk-Through
  • Virtual Reality Tour
  • Professional Video Tour
  • 2D Floorplan
  • Interactive Map & Driving Directions
  • Mortgage Calculator
  • School Zones Information
  • Downloadable Flyers & Disclosures
  • Ability to Schedule a Showing
  • Neighboring Amenities & Activities
  • Local Weather
  • Home Features with Acreage & Lot Dimensions

 

For showings, your agent should utilize a system in which you have the option to narrow down times that are most convenient for you and your family.

This system should be able to notify you, in real time, about showing requests, giving you the ability to approve or reject the requests.

Finally, you should be given the option to be able to see who is showing your home, and any feedback they provide about their visit.

You and your agent will want everyone to come see all of your hard work, and an open house is a great way to do that! At Hum Real Estate, we provide some thoughtful provisions to make sure the buyers are informed and a toy or two to keep the kids entertained.

The event should be promoted across a multitude of platforms for the best turnout possible, and your agent may be able to provide individual follow-up with the attendees.

When a buyer submits a Purchase and Sales Agreement, it will include information like the price offered, the earnest money deposit, and a closing date. Upon receipt of the offer, you may accept, counter, or reject the contract.

The earnest money deposit gives you assurance the buyer is making a serious offer. This amount is most often 1% of the purchase price, and can be delivered on the contract date, or up to a few days after. It is deposited into an escrow account until the closing date, at which point the money may be applied to the buyer's costs at closing.

This contract will likely also have contingencies based on the satisfaction of the appraisal, inspections, insurability, and financing. Your agent should take the time to review each clause in detail.

 

 

The appraisal is typically ordered by the buyer’s lender for an objective way to ensure their offer price is appropriate.

An appraisal is an unbiased estimate of the fair market value of the home. It is a process that takes into account the home's condition and the values of similar homes in the area.

The success of the transaction can depend on the appraisal confirming the value of your home is equal to, or greater than, the purchase price. Otherwise, further negotiations may be needed.

There are several types of home inspections the buyer may consider, but the two most common are a general home inspection, and a Wood Destroying Organisms (WDO) inspection. Locally, these inspections are typically ordered by and paid for by the buyer.

A general home inspection is an objective, visual examination of the physical structure of the home from the roof down to the foundation.

A Wood Destroying Organisms inspection is an examination of the home for visible evidence of an infestation or damage by termites, beetles, or fungi.

In addition, the buyer will likely order a survey to confirm the plot of land they will be purchasing. The survey identifies land boundaries, and looks for easements and/or encroachments.

Title insurance and homeowners insurance are both extremely important, and often required by lenders. Title insurance may protect you from certain losses in the event an issue arises with the title after closing. Typically, title insurance will be required for both the lender and the buyer. Homeowners insurance policies typically cover damages caused by fires, lightening, windstorms, and hail.

It is important to understand what is covered in the quote, and look for additional insurance for damage caused by certain natural disasters, as well as flooding. In addition, home insurance providers may ask for a 4-Point and/or a Wind Mitigation inspection, which may help you save on rates. These inspections can usually be ordered from the same company preforming your general home inspection. A 4-Point inspection gives a snapshot of the roof, electrical system, plumbing system, and HVAC. While the Wind Mitigation inspection checks the home's wind-resistant features. It is prudent to find out which, if any, of these inspections will be requested, and adding them at a marginal cost before the general home inspection - rather than paying for an additional visit to the home.

In addition, the buyer will likely order a survey to confirm the land boundaries, identify conditions, and look for easements or encroachments.

The buyer will complete a final walk-through of the home before closing to ensure the home in is the same condition as when the offer was placed, that all negotiated repairs were completed, and that all items included in the Purchase and Sales Agreement are in the home.

Finally, closing will likely take place at a title company or attorneys office, however, you may also choose to close remotely.

If the wiring of funds is needed to complete the transaction, NEVER follow instructions sent via email. Always call the closing officer noted on the Purchase and Sales Contract to independently verify any money transfer instructions.

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